วันศุกร์ที่ 26 ธันวาคม พ.ศ. 2551

Starbucks Going into Hilton

Well, I hope you did not read that headline wrong, Crew Member Starbucks is not doing Paris Hilton. What I am saying here is Starbucks will now be offered in some Hilton Hotels. Just think you can watch Paris the skinny blonde babe on your infomercial in room TV ad for a Starbucks, run down to the lobby to and buy a fattening Frappachino.

Imagine the benefits of having Starbucks in your room? Sounds good and while you are on vacation who cares if you get fat and look like crap in our bathing suit by the pool. Chances are Paris Hilton will not be there anyway, she will be in Paris getting married to a different Paris? If all this is just getting too darn confusing for you, do not worry about it. But realize your Starbucks Card will not work in Hilton Hotels but they do take American Express?

Starbucks will be continually adding world wide partners to promote their brand and are big on entering the Chinese Market by way of franchising or license branding with Chinese Partners. Just think all those skinny Chinese people who now smoke two packs of day of US Cigarettes will be able to get nice and plumb on over priced frappachinos. Isn't that wonderful. The only problem I see is will 1.2 Billion Chinese people run out of space in their country? And will they be able to squeeze them all into the Jet Liners when they come to America to sell their wares. Or will the A-380 be ready for much bigger seats for all these newly rich, cancer ridden, over weight, Charlie Chocolate Factory rolly polly Chinese?

Think on Globalization, ya gotta love it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; <a target="_new" href="http://www.WorldThinkTank.net/wttbbs">www.WorldThinkTank.net/wttbbs</a>

วันพุธที่ 24 ธันวาคม พ.ศ. 2551

How To Get Attention, or: As You Read This, You Feel an Irresistible Urge to Go On Reading!

We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and family. And when running most any type of business, we must attract the attention of our potential customers.

But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you needed your diapers changed. As an adult, you can try using the same method to get noticed. Sure, you will get noticed - but in a negative way!

On the Internet, every website that is selling something has the need to be attention-grabbing within seconds; to make the visitors read about their offer rather than just clicking away. Some are then tempted to use the infant method of getting attention: screaming and yelling.

Popup-windows that pop up in your face and obscure the page text you're just trying to read, is one example. Flash-generated intro's that stop you in your tracks and say "Heeey, wait - before you read about our products I've got this f-a-n-t-a-s-t-i-c visual effect to show you...!" is another example of attention-grabbing contraptions that actually defeat their own purpose. They visually yell and scream at you, and draw your attention to the fact that you'd better spend your precious time somewhere else.

Then there is the type of web page that plays some sound effect the moment you arrive. Either it is a piece of music (always just the kind you hate!) or a recorded sales pitch.

Oh yes, then there is the Blinking Text... which blinks at frantic pace, just right to trigger an epileptic seizure.

One of my websites is called "The Hosting Finder". Primarily, it offers some reviews of carefully selected web hosting companies. I am not selling anything on this website, and so I do not feel it would be appropriate to use a hard-selling jargon in my introductory headline. Right now, it reads:

" Finding a Web Hosting Provider That Will Take Good Care of Your Precious Web Pages ... Can Be Confusing "

(I then explain how I researched the web to find good hosting services based on un-biased customer ratings rather than hype.)

Recently, a marketing consultant offered to look at this website and give me some feedback at no cost. I accepted, and after checking my landing page he declared the headline to be "generic and bland". Instead, he suggested the following:

" Want An Objective 'Client Feedback' Guide To Help You Find A 100% Trustworthy, Inexpensive, And Complete Web Hosting Service Provider (Based On Survey Results, Not Marketing Propaganda) -- With All The Options You Need To Run Your Web Site Smoothly And Successfully?

Avoid The Hosting Nightmare Of Trying To Keep Your Site Live And Running Smoothly... Stop Wasting Time And Money In Costly Bad Service "

In my reply, I thanked him for his trouble. I also pointed out that this flood of words might not be the optimal way of building confidence in my integrity as the provider of impartial reviews on web hosting.

Maybe I am wrong, who knows. Perhaps I should start yelling and screaming just like everybody else? But I just don't like the idea of doing that. I'd rather hypnotize people into reading my texts. Some marketing gurus advocate this approach. Here are a few examples of how you're supposed to hypnotize people:

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

Well, don't you feel compelled to reach for your wallet right now?! These examples are not intended as a joke; they are seriously trying to persuade people. And maybe they are, although I personally find them more amusing than hypnotizing. - I'll make a pause here; I just feel I have to go out and buy something! :-)

OK, I am back. Time to finish this little essay on how to get attention. Oh, you have read this far? So I have managed to keep your attention then! I did it by ... no, I won't give my secret away. You'll have to read my Special Report, which I'm selling for ONLY $97. But hurry, this exclusive limited special offer is expiring, and will always expire, at midnight; whatever day you happen to read this! :-)

Kai Virihaur is a researcher, web developer, and artist. He runs The Hosting Finder ( <a target="_new" href="http://www.thehostingfinder.com">http://www.thehostingfinder.com</a> ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.

The article may be used freely as long as this resource box, with intact hyperlink, is included.

Dumb Luck

I've never really thought of myself as being funny. I don't have much of a sense of humor at all. My ex-husband used to tell me dumb jokes all the time and I didn't laugh, not even to be polite like everyone else would do. Yet the strange thing is that people who've read some of my life stories have found them to be hilarious. I'm not sure if that's good or bad considering those stories actually happened.

Let me put it another way: I'm not really funny; I just do dumb things. What kind of things you might ask. Well, the usual like walking down the street with my daughter, running my mouth at full speed until I walk right into the pole that I didn't see. I didn't find that episode the least bit humorous although my daughter and everyone else on the street did. See, I told you I have no sense of humor.

Doing dumb things seems to be part of my nature. For example, I used to love going to bingo. In fact, I was practically addicted. My sister-in-law and I would go to bingo faithfully and I will never forget some of our most embarrassing bingo moments.

One night as we were rushing to get to our favorite bingo, my sister-in-law, Sue took a leap of faith. And I do mean leap. Well, in all honesty it was more of a splat! She was running late as usual so she parked her car in the parking lot of the employment office which was right behind my house. The lodge where the bingo was being held was right across the street from my home. Sue hurriedly parked, grabbed her purse and bingo supplies, locked the car door and ran through the parking lot toward my house not realizing that a chain was blocking the other end of the lot. She ran right into the chain which sent her flying onto the concrete roadway as a rain of bingo chips fell down around her. Although her hands got scraped up a bit as she tried to brace for her fall, the embarrassment was more painful.

Then I recall another time when me and Sue decided to go to a late night bingo where the prizes were pretty high and we felt lucky. Apparently a lot of other people felt lucky too because when we got there the place was so crowded that we were offered two options: either turn around and go home (we drove quite a distance to get there) or sit on the floor. As we looked around at the other people who had opted for the second choice, we decided to join them. Our seating arrangements turned out to be in a most convenient spot - right next to the ladies restroom. At least I didn't have far to go to relieve myself of the vast amount of caffeine I had consumed throughout the day.

But as with most things, it did have its downside. Women kept stepping over us all night long on their way to the potty. My knees went stiff after sitting in semi-lotus position for over three hours and to top off the perfect night my entire winnings totaled a whopping five dollars! But the night wasn't over yet. It was kind of freaky when I glanced up at the window directly across the room from me and saw my husband's face gazing back at me. In the fraction of a second that it took to blink, I glanced back at the window and he was gone. I told my sister-in-law about the strange sighting but she just laughed and said he was on my mind.

As we filed out of the bingo hall with numb rear ends and lighter pockets, I heard my name cut through the night air in a harsh sounding but familiar tone. The bingo had actually lasted longer than we had anticipated and my husband was worried, not to mention, jealous and not as trusting as he should have been. All I heard was, "Get in the car!" I knew it was a waste of time to even argue. I was just glad that he could never stay mad at me for very long, even though I hadn't done anything wrong anyway.

It was certainly not a profitable night for me or my sister-in-law. Lady Luck had left us with sore buns, stiff knees an empty pockets. Talk about dumb luck!

Darlene Zagata is a freelance writer and columnist for the print publication Moon Shadows Magazine. She is also the author of "Aftertaste: A Collection of Poems" and "The Choosing." Her work has been published extensively both online and in print. For more information visit her website at <a target="_new" href="http://darlenezagata.tripod.com">http://darlenezagata.tripod.com</a> or contact Darlene at <a href="mailto:darzagata@yahoo.com">darzagata@yahoo.com</a>

Finding Lost Children

A couple of days ago I had to go to a dealership to get my car fixed. I am not implying that I don't want my car to have children, because who am I to make that choice? More so, I was sent a letter about a recall on one of the parts (the hazards, actually), meaning that the dealership was obligated to fix my car while I watched television and drank free coffee from a vending machine?

"This is quite a deal," you may be thinking.

And I suppose it is. My philosophy was that for every ten minutes I had to wait, I would drink a different variation of coffee. "That'll show 'em to recall my parts," I thought. It didn't matter that I was up all night, a fact that may have been due more to the excitement of the day as opposed to the caffeine anyway. But in truth, it's not this coffee that intrigued me earlier today. It was the three-chambered snack machine next to it that contained M&Ms, nuts and Mike & Ikes. Granted, Mike and Ike are both nuts as actual people. That much has already been documented. However, the truly nutty aspect of this was a typewritten note attached to this machine which read, "Please be honest: this machine helps to find homeless children." Wow, to think that I thought this only dispensed candy, when it actually has the power to locate lost kids. That's one powerful machine, even more so than the coffee machine which happened to double as a hot chocolate maker?

I don't mean to personalize this column to merely address one machine at a random car dealership of which I am not mentioning the name. However, this is an example of what bad wording and grammar can do for a dealership. Once others spot the sentence on the machine, no doubt sobbing mothers will be pleading the machine to find long lost Tommy and Mary, when in reality all the mothers will be offered is a handful of pistachios. Some would argue that this is good enough, but I beg to differ -- because that's the type of person I am...

Or, maybe this isn't false advertising after all. Maybe this one machine can find children by taking advantage of the fact that kids love M&Ms. This is a fact just as well-known as broccoli being green, or greens sometimes being broccoli. So perhaps the kids will smell the candy from wherever they're at, and then come running to the dealership, hopefully looking both ways while passing each of the parked cars...

Regardless of the actual power of this machine, I left the dealership with fixed hazards, as well as with the knowledge that there are some lost kids out there -- and it's no wonder, considering that the only way we reach out to them is by placing machines in locations they will never think to enter...

But I digress.

Greg Gagliardi is a teacher and writer. His stream-of-consciousness weekly humor column, "Progressive Revelations," has been ongoing since 1998. (<a target="_new" href="http://ProgressiveRevelations.com">ProgressiveRevelations.com</a>)

Slip-sliding On A Peel

Every day, or at least every other day, we make a fruit smoothie at mid morning. Almost without fail, these smoothies contain bananas; so, we go through about 10 or 12 bananas a week. Depending on my mood or the availability, these smoothies may also contain mango, papaya, pineapple, coconut or whatever other fresh fruit comes our way plus ice, water and the blender. Maybe also yoghurt or wheat germ.

However, banana is the usual and requisite smoothie base.

One day, after being out of bananas for an unreasonable amount of time (say 2 or 3 days), I journeyed to town for the morning farmer's market. I went to my regular produce lady, Latina.

&quot;Morning darling,&quot; she greeted me as usual, &quot;How's your woman?&quot;

&quot;Almost as sweet and beautiful as you,&quot; I reply, earning a kiss and a smile.

I picked out the various fruits and veggies that either caught my attention or she told me to buy. (&quot;She'd be buying this if she were here, ya know&quot;)

&quot;Bananas?&quot; I ask. &quot;Nope. No bananas,&quot; she deadpans.

&quot;Who has bananas then?&quot; I ask, hoping that she will point me to her favorite competitor.

&quot;No bananas anywhere.&quot; She is adamant. &quot;None?&quot; I am incredulous, &quot;They are the main crop of this island. How can there be no bananas? There are always bananas.&quot;

&quot;T'ain't none nowhere now,&quot; she affirms.

&quot;Are you trying to tell me there are no bananas on an island that survives on its banana exports?&quot;

&quot;Yes, we have no bananas,&quot; she says with a wicked smile.

'Harry, please save me', I think; 'this cannot be true; a mellow yellow flashback?'

'Come Mr. Tally man, tally me bananas; me tired and me want to go home' he echoes, answering from almost 40 years ago. I go home, sans banana, stunned, dazed and confused.

Two days later, a neighbor shows up with 200 bananas. &quot;I hear you want some,&quot; he says.

A few days later, we are having two smoothies a day and giving away banana bread to all our neighbors; a million fruit flies hover in my kitchen and, in my dreams, there is this recurring vision of Carmen Miranda. I am a cultural refugee, caught in a forgotten Calypso tape loop or a cosmic slapstick joke.

? Leslie Fieger. All rights reserved worldwide.

Leslie is the author of The DELFIN Knowledge System Trilogy: The Initiation, The Journey and The Quest plus many more success publications. He also the co-author of The End of the World with Hugh Jeffries and Alexandra's DragonFire with his daughter Ashley. Subscribe to his free and ad-free eZine at <a target="_new" href="http://www.ProsperityParadigm.com">http://www.ProsperityParadigm.com</a> or <a target="_new" href="http://www.LeslieFieger.com">http://www.LeslieFieger.com</a>

Reprinting and republishing of these articles is granted only with the above credit included. Permission to reprint or republish does not waive any copyright.

วันอังคารที่ 23 ธันวาคม พ.ศ. 2551

New Orleans First to Experience Housing Bubble Burst

Are we starting to see the Housing Bubble Burst in the wake of Hurricane Katrina? In New Orleans many homeowner's had their equity literally washed away. They are upside down in negative equity and basically underwater. It appears that the New Orleans Housing marker has gone down the drain. New Orleans experienced significant growth in the past year, prices had increased; many had taken out second loans to pay off credit car debt, which helped fuel the economy there. Relatively few need their credit cards for recent shopping sprees, as they just broke in with a little help from their friends and took those few items they needed for survival. You know like a; Surround-A-Sound System, with HDTV, 64&quot; Flat Panel Display to watch your favorite local team the Saints.

Yes the market is flooded with homes for sale in the City New Orleans indeed. Some of these fine homes are not only very cheap now, but they come with the former residents still inside. The local economic development association director issues a recent statement that he and his staff are very optimistic about the future of the New Orleans real estate and that they do not see a dry period in the housing market there. In addition they indicated that New Orleans has a lot going for it; water rates are cheap with an abundant supply and sewage is not a problem also quite abundant. But that is not all. They touted their many shopping districts with rock bottom prices, so low in fact it was almost like stealing and the city at this point is not even charging sales tax, almost like a duty free shopping spree. Crime and community services are also not a problem and are both abundant and non-existent. Transportation is not a problem there is virtually no traffic at all. Think about the New Orleans housing market, get in on the ground floor while prices are cheap.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; <a target="_new" href="http://www.WorldThinkTank.net/wttbbs">http://www.WorldThinkTank.net/wttbbs</a>

Saving SpongeBob Using High Tech

Put Active RFID Satellite Tags in SpongeBobs

SpongeBob has been in the news a lot lately, he has been a kidnapped Victim. Instead of wasting time with an Amber Alert for SpongeBob, why not put an Active RFID Satellite Tags in the SpongeBobs so we can track them to the culprits.

This would surely be a major deterrent to the kidnappers.

Such a plan would insure the safe return of Hostages such as SpongeBob and catch the people terrorizing him?

SpongeBob needs protection and apparently we could use some practice catching kidnappers and those who terrorize our most valuable people?

Apparently the temptation to break one's ethical code is easy if you reduce the crime of theft or kidnapping to a prank? Catching these thieves who steal the SpongeBob using the latest technology makes a lot of sense.

SpongeBob has been found on top of Fraternity Houses, floating in the lake and even left for dead along the roadside.

With modern technology, we can save him, Active RFID technology has come a long way and the price per tag is coming down to make it a valuable tool to re-capture SpongeBob until the next prankster removes him again from his happy home.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; <a target="_new" href="http://www.WorldThinkTank.net/wttbbs">www.WorldThinkTank.net/wttbbs</a>